Glen Grant Distillery (Speyside) announced today the launch of three new expressions as part of the brands core range of single malt whiskies. Next to the three new releases, there will be a brand packaging refresh that updates the entire portfolio.
Glen Grant 12 Year Old (43% ABV) has a bright golden colour and is said to deliver aromas of orchard fruit, almond and citrus on the nose, followed by notes of apple pie crust, caramel and subtle hints of spice on the palate.
Glen Grant 18 Year Old (43% ABV) is said to be deeply layered and complex whisky, that delivers notes of malted caramel, vanilla and raisins on the palate, followed by a long spicy finish.A Travel Retail Exclusive: Glen Grant 12 Year Old – Non Chill-Filtered (48% ABV), that is said to deliver aromas of toffee, nuts and rich fruit, and a palate that is full, creamy and bursting with spice.
The introduction of these three latest expressions is part Glen Grant’s plan to reaffirm its position as a leading player in the premium single malt Scotch whisky market.
Commenting on the launch and the packaging refresh, Jason Daniel, Global Category Director of Whiskies at Gruppo Campari, said: “We are delighted to launch our new range of aged products and unveil our brand new, contemporary logo and packaging. Glen Grant has made a significant investment in its production within the worldwide luxury whisky market to meet the increased consumer appetite for premium whisky with a rich background.”
He went on to say: “We are extremely proud of our new look which perfectly represents the passion, craftsmanship and family heritage of Glen Grant, while staying true to our Scottish heritage. We are confident that through our unique quality and history, our new aged range of products will prove extremely popular with our consumers.”
The new Glen Grant 12 Year Old, Glen Grant 12 Year Old NFC (Travel Retail Exclusive) and Glen Grant 18 Year Old, will be available from June.
Source: The Spirits Business